We leave behind a year where, although it is true, it has been challenging, with various adversities along the way, but also with many opportunities, a full-fledged roller coaster.
The first months of the year came from the hand of Mel\u00f3n de Autor and Le Petit Autor, two premium melons full of flavor that provide consumers with a balanced diet, enhancing the dishes they prepare thanks to their flavor, sweetness and versatility, making the most of their juicy toad skin. Likewise, the sweetest season of the year began with Watermelon Foodie, characterized by offering multiple benefits to the body and keeping us hydrated on the hottest days.
Grupo Autor has increased its presence in digital media, has continued with the advertising campaigns for Mel\u00f3n de Autor and Sand\u00eda Foodie on well-known television channels and, together with the Marketing department, has carried out a new strategy on its social networks, Instagram, Facebook and LinkedIn, in addition to launching on the TikTok platform offering new content.
Leaving behind a hot summer where premium fruits, Signature Melon and Foodie Watermelon took center stage, the end of 2022 was approaching and with it, the international fair for the fruit and vegetable sector, Fruit Attraction 2022 at the IFEMA fairgrounds. in Madrid. Once again, Grupo Autor participated with an eye-catching stand to expand and promote its quality and premium products, Mel\u00f3n de Autor and Watermelon Foodie, through different forms of tasting. Likewise, their purpose was to promote a balanced diet rich in vitamins, as well as establish new business relationships, capture new business opportunities and enhance their strengths.
In short, this year Grupo Autor has faced all the challenges, as well as taken advantage of all the opportunities that have arisen, improving the brand and increasingly positioning itself as one of the leaders in the fruit and vegetable sector.
Grupo Autor will continue to focus on participating in fruit and vegetable fairs and events with the aim of promoting appropriate eating habits along with sports, and will also increase its notoriety in traditional and online media. Therefore, with a broad vision towards 2023, the Grupo Autor team will work together to face new threats and benefit from opportunities. <\/p>","protected":false},"excerpt":{"rendered":"
We leave behind a year where, although it is true, it has been challenging, with various adversities along the way, but also with many opportunities, a full-fledged roller coaster. The first months of the year came from the hand of Mel\u00f3n de Autor and Le Petit Autor, two premium melons full of flavor that contribute to the [\u2026]<\/p>","protected":false},"author":4,"featured_media":1662,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"\n