One more year Author Group will be present at the international fair for the fruit and vegetable sector Fruit Attraction 2022 from October 4 to 6 at the IFEMA exhibition center, in Madrid.  

Grupo Autor has the purpose of publicizing all its quality products. For this reason, it is presented at Fruit Attraction with a very attractive stand where it can show its clients and consumers its best products through different forms of tasting, creating a fusion of flavors combining Signature Melon with select meats that can be tried in the stand, through exquisite juices and smoothies and of course a slice of Signature Melon and Watermelon Foodie most appetizing. 

During all this time, the brand has carried out television campaigns at the state and regional level and has opted for a new marketing strategy to increase prestige and notoriety in different media, with the intention of positioning its premium brands, Melón de Autor and Watermelon Foodie among the best. 

Grupo Autor aims to Fruit Attraction 2022 not only to publicize its quality products, but also to contribute and promote a diet rich in vitamins and the practice of sports to take care of health in addition to enjoying the exquisite flavor of our fruits. 

Of course, it is also about taking advantage of this commercial tool provided by Fruit Attraction to publicize Author Group as a premium brand, build loyalty in business relationships and find new business opportunities in new markets.