We welcome a new year full of new goals and opportunities. We leave behind a year where, although it is true, Author Group has been present at several events. We take advantage of this medium to collect all those important events that emerged throughout 2021.
The beginning of the year was marked by a dazzling motivation to achieve the goals set, which is why Author Group took the opportunity to act as nutritional unit in one of the most relevant events in the city of Barcelona: the “Barcelona Open Banc Sabadell Conde de Godó Trophy”. The brand has the objective of promote healthy eating among the participants, thus addressing adequate performance through a stand where they prepared varied baskets with fresh, quality fruit.
It is important to remember that Author Group became the first brand in the sector to receive the Zero Waste label, with its wide selection of products Signature Melon. The brand offers a product free of chemicals and pesticides, which contributes to the preservation of the environment, one of the most complicated challenges that exists today.
After the success of launching an advertising spot on the Galician Television program in 2020, Author Group During 2021, it launched an advertising campaign on the television program “Socialite” issued in Telecinco In addition to appearing on the channel Galician Television focusing on its star products, “Foodie Watermelon and Signature Melon.” They had the objective of making their Premium products known to a multitude of viewers in national television campaigns, a good option for reinforce the image of Grupo Autor.
Subsequently, Grupo Autor achieved a good position in the horticultural sector, expanding its range of products with the launch of “Le Petit Author” and “Watermelon Foodie White, the + Crunch.” Likewise, they have constantly worked to offer high quality products and that is why they carefully work a effective and efficient logistics. Additionally, Author Group presented an innovative and novel product, the Beer with Melon, which is made with the best ingredients, resulting in a lager beer with melon.
By the end of the year, Grupo Autor was present at the “Fruit Attraction 2021”, an international fair for the fruit and vegetable sector held at the IFEMA fairgrounds in Madrid. In addition, participating for the second time in the championship of the Davis cup as a nutritional unit to promote a balanced diet with a stand where they prepared various snacks with their products for the players and visitors.
During this year 2021, the brand has identified and taken advantage of all business opportunities to improve and position itself in the fruit and vegetable sector. Participate in fruit and vegetable fairs, carry out television campaigns at the state and regional level and create a new website to increase its notoriety in both the media and traditional and online communication, has given them the opportunity to present their products and establish business contacts, fact that they value very positively.
Finally, Grupo Autor will continue to support its philosophy linked not only to Healthy life, but also offering products of unmatched quality to continue consolidating in the fruit and vegetable sector.