Author Group launches a new website, to offer a useful, intuitive tool adapted to all devices. With a renewed and modern design, the website presents all the brands in an interactive and dynamic way.                     

Prioritizing details and a clear navigation structure, the user experience is prioritized, allowing them to quickly find the content they are looking for. The aesthetics of the page are in line with the values of the brands that make it up: fun, quality and professionalism. Furthermore, the structure and distribution of the content makes it a modern, intuitive and easy-to-navigate page. They have also incorporated several functionalities that contribute to generating better interaction with the user. Likewise, they wanted to opt for a design “responsive website”, to allow correct viewing of the same page on different devices. 

The website is divided into different sections, where users can easily consult the products they offer, the latest news from the company, the benefits of their products, recipes, among others. In it "header”, the top of the website, displays the organization's four main brands: MELON AUTHOR, WATERMELON FOODIE, LE PETIT AUTOR and AUTHOR FRUIT.

Targeting the final consumer is a boost for the organization's brands and for customers, supermarkets and fruit shops. For this reason, they are committed to communication B2C effective, dynamic and that generates immediate brand recognition among the clients' customers. 

With the launch of this website, Author Group, demonstrates once again that communicating correctly and attentively with consumers and users provides added value to the brand. A continuous and innovative improvement of new technologies ensures the results of offering optimal service.