Author Group, will be present at the international fair for the fruit and vegetable sectorFruit Attraction 2021. This will be held at the IFEMA exhibition center, Madrid, during the days October 5,6 and 7, 2021. Under the premise of business, innovation, diversity and knowledge, the fair aims generate a meeting between fruit and/or vegetable producing companies with distribution channels, with the purpose of build loyalty in business relationships and discover new fronts to expand in the fruit and vegetable market.
In this context, the main objective of Grupo Autor, is publicize your products. To do this, they are preparing a suggestive stand where they can show clients and consumers the extraordinary quality of their products. In addition to publicizing its representative products, Signature Melon and Watermelon Foodie Black, will present their two new varieties: Le Petit Autor and Watermelon Foodie White. This initiative to grow new varieties of both watermelon and melon helps them improve and position themselves in the fruit and vegetable sector.
During this year 2021, the brand has identified and taken advantage of all business opportunities to improve and position itself in the fruit and vegetable sector. Participate in horticultural fairs, carry out television campaigns at the state and regional level and the creation of a new website To increase their notoriety in both traditional and online media, it has given them the opportunity to present their products and establish business contacts, a fact that they value very positively.