Author Group, continues to bet on digital media, a channel that is rapidly growing when it comes to creating new marketing strategies.  

Likewise, with the arrival of spring, Author Group takes advantage to innovate and continue providing added value to the brand's consumers, continually improving in the world of new technologies. Thanks to the collaboration of the marketing department, they can offer humanized communication through social networks, social media, television and radio.  

It is very true that all media require a previously defined strategy, with the objective of connecting with consumers in an effective and optimal way. For that reason, Author Group Together with the marketing department, it has decided to carry out a new strategy in all current media outlets, Instagram, Facebook and LinkedIn, generating new content of interest linked to a story that relates the brand to its star products: Signature Melon and Watermelon Foodie. In addition, to intensify and expand its presence in new advertising campaigns on well-known television channels.  

On the other hand, not only will we innovate and continue to focus on social media, social networks, television and radio, but we will also focus on new diffusion tools that are trending and booming to reach a new audience, such as, for example, Tik Tok. . 

Mostly, Author Group, focuses on the production, distribution and marketing of fruit, Signature Melon, Watermelon Foodie and their respective variants. However, this year it is firmly committed to not speaking to the consumer, but for the consumer. The brand strongly believes and enters into this new generational discourse, thus reinforcing its image and opening new fronts to publicize its premium products through new campaigns in various communication channels.