The television as a dissemination and communication channel, it maintains its relevance and growth despite the insertion of new audiovisual communication media, such as TikTok or Twitch.
The presence of Author Group on television it has been influential for three consecutive years. Following this policy and adapting to the evolution in digital media, Author Group continues to focus on having a presence in said media to capture much of the interest of a new audience, since it offers to broadcast a brief, concise and eye-catching audiovisual message. This is a good opportunity, since Spaniards consume an average of 4 hours a day in this audiovisual medium, which allows them to have an important impact, reach and communication among the entire audience.
Last week, Author Group launched a new advertising campaign in Telecinco, specifically in the program Socialite presented by Maria Patiño, with the aim of recognizing and disseminating the brand, attracting a new audience. The advertisement mainly focuses on marketing and presenting its premium products: Signature Melon and Foodie Watermelon under the slogan “Watermelon Foodie and Signature Melon for my family always the best”, with a duration of 10 seconds. The advertisement will be visible on weekends in the coming months and summer season, sponsoring the Socialité space. Through this strategy, Grupo Autor will continue to strengthen its image, the dissemination and presentation of its star products through national television campaigns.
Author Group has carried out the same strategy in Galician Television, which began on May 1 and will take place during the hottest months of the year with different advertising messages and eye-catching spots for the audience
The brand, Author Group Once again this year, it is committed to television, because it allows it to reach a multitude of viewers and capture attention in a few seconds, gaining recognition and prestige for the brand and opening up new opportunities.