With the entry of 2022, we leave behind a year that has brought multiple opportunities and events of utmost importance, which have helped consolidate new horizons and positively position GRUPO AUTOR in the fruit and vegetable sector. 

Nowadays, they are becoming much more important Sustainable Development Goals proposed by the United Nations with the aim of ending poverty, protecting the planet and guaranteeing global prosperity. In AUTHOR GROUP are aware of the 17 objectives to be met by the year 2030 and that is why they actively collaborate with the objectives by offering quality products, caring for and respecting the environment and focusing mainly on melon and watermelon marketing. 

Therefore, they are shown some of the objectives with which GRUPO AUTOR is committed: 

• Objective 3- Health and well-being: GRUPO AUTOR, through their products, guarantee and promote a balanced diet and well-being for all ages. 

• Objective 9- Industry, innovation and infrastructure: It promotes inclusive and sustainable industrialization, in addition to promoting innovation as it offers effective logistics and efficient distribution. 

• Objective 12-Responsible production and consumption: They guarantee sustainable consumption and production methods, Grupo Autor takes care of all the production, selection and distribution processes for the commercialization of its products.  

AUTHOR GROUP will remain committed to the SDG objectives with the intention of offering the highest quality of its products to its customers and in the same way generate a positive impact on the environment. They will continue betting on innovation (R&D) and incorporate more sustainable and pesticide-free products into the market.  

On the other hand, with the arrival of good weather, GRUPO AUTOR will start the campaign for another of its star products, Watermelon Foodie Black the + Sweet and Watermelon Foodie White the + Crunch. Likewise, the marketing of Signature Melon will continue, which is available 12 months of the year thanks to cultivation in warmer areas such as Brazil or Senegal.  

Likewise, it will continue present on social networks to achieve direct communication with your audience through more visual and interactive content with the aim of achieving good positioning and online recognition.  

The brand welcomes this new year with great enthusiasm and enthusiasm. loaded with new events and opportunities for GRUPO AUTOR to continue growing in the fruit and vegetable sector through its products and detailed communication.